BORA hansgrohe German Professional CyclingBand of Brothers

BORA - hansgrohe and Sportful enter the 2024 season with a new design

With fresh light green accents, BORA - hansgrohe will stand out in the peloton with Sportful in the coming season. The highly visible colour provides a strong contrast to the familiar dark green base tone. From head to toe, the new colour appears several times throughout the racewear and creates a perfect match. With this design, Sportful makes its comeback as an outfitter for the German UCI WorldTeam.



In terms of equipment, BORA - hansgrohe has opted for the Bomber Jersey and the LTD bib shorts from the Italian brand, as well as the entire Sportful Fiandre line, which guarantees maximum protection in all weather conditions. These are established and WorldTour-proven product lines that have been further optimized by Sportful and the BORA - hansgrohe Performance Team.


WorldTour pros, U19 talents and all fans who ride will be more visible with the new collection. However, they can also enjoy aerodynamics that can be race-deciding, as well as features which make long hours on the bike more comfortable.


The new collection is now available in the Online Shop on and Jerseys, shorts, vests and jackets for various weather conditions, as well as socks and accessories in the team look are also available.



Ralph Denk, Team Manager BORA - hansgrohe: "I'm looking forward to Sportful supporting our goals from the new season. And to match the comeback of our partnership, we have a fresh look that represents our ambitions, is unique and will make us highly visible in the peloton."


Alessio Cremonese, CEO of MVC Group (Sportful holding) declared: “BORA - hansgrohe represents, for us, a very important asset on both the product and marketing side. We tried to create a product collection that, on the one hand, could 100% satisfy all the requests and needs of the athletes and, on the other hand, was inherent to our current product collection. For us it is very important to be able to convey the team's message and experience also in on-line products that most directly affect the consumer."