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Flying Look: Red Bull – BORA – hansgrohe takes off with a style update
Red Bull – BORA – hansgrohe enters the 2026 season together with Specialized with a new look – while staying true to its own history. The new jersey is more than a design update.
It is the consistent evolution of the kit in which the team marked a major milestone at the Tour de France. Created in collaboration with Specialized and inspired by the world of aviation – a core element of Red Bull’s DNA – the jersey combines speed, precision and lightness into a powerful visual statement. A look that conveys performance.
The new kit made its debut as part of Project Peloton – spectacularly staged and symbolic of the team’s ambition: nine riders lifted an aeroplane into the air using nothing but muscle power, perfect teamwork and technical innovation. A glimpse of what’s to come.
Our flying look 2026
© Maximilian Fries
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Evolution of a success
The new jersey consistently builds on the design language of recent years. Following the dominant Racing Blue of 2024 and the more balanced color scheme with increased white in 2025, a lighter Dynamic Blue now adds fresh accents to the heat-optimized, light base color.
This color combination was first introduced with the successful Tour-de-France limited edition – a look that created instant recognition and is now taken to the next stage of evolution. The striking blue shoulders become a signature element: clear, visible and unique in the peloton.
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Behind the scenes of our photo shoot
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Design that takes off
Dynamic stripes on the front of the jersey symbolize speed and aerodynamics. Their visual language is inspired by chevron elements from aviation – a direct reference to Red Bull’s flying DNA.
This connection between cycling and aviation is also reflected in the photo shoot: the new jersey was presented inside an original Red Bull parachute that had only been in the air with a Red Bull athlete days earlier. Against this backdrop, Junior European Champion Karl Herzog, U23 World Champion Lorenzo Finn, and Grand Tour stars Florian Lipowitz and Primož Roglič showcase the new look – confident, focused and ready for the season ahead.
Florian Lipowitz
© Maximilian Fries
Primoz Roglic
© Maximilian Fries
Luke Tuckwell
© Maximilian Fries
Lorenzo Finn
© Maximilian Fries
In addition to the UCI WorldTeam, the Red Bull – BORA – hansgrohe Rookies and the junior team grenke – Auto Eder will also compete in the new look.
