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Ready for takeoff: Our new collection is now available
The new Red Bull BORA -- hansgrohe -- collection is now available online and in our shop. The official team look - centred around the jersey for the new season with aviation-inspired details.
What started as a style update for the new season is now ready for more than just the peloton. The new Red Bull -- BORA -- hansgrohe collection is now officially available in our online shop - for fans and riders who want to wear the same look as the Red Bull -- BORA -- hansgrohe professionals in their races of the 2026 season.
A collection for all target groups - from hobby athletes to professionals.
© Maximilian Fries
The collection follows the design approach developed together with Specialized: A bright base colour, perfect for hot race days, accentuated with dynamic blue highlights and striking shoulder sections that immediately catch the eye in the field. At the front, diagonal stripes - inspired by chevron markings from aviation - provide subtle references to Red Bull's history of flight and the theme of speed through clear, aerodynamic lines.
The new jersey design was inspired by the theme of "flying".
© Maximilian Fries
These allusions to flight are no coincidence. The design directly echoes Red Bull's DNA - and the moment when the jersey was first unveiled as part of Project Peloton: A project that centred on teamwork, innovation and pure muscle power. The campaign images picked up on this idea and showed the jersey in an original Red Bull parachute - just a few days after it was actually in the air.
Our flying look 2026
© Maximilian Fries
The Red Bull -- BORA -- hansgrohe 2026 collection brings the story to the road - for every ride. Whether worn as a strong individual piece or combined in a complete team look: The focus is on performance, comfort and a clear team spirit.
The collection is now available in the online shop. Quantities are limited - it pays to order early.
